{"id":19878,"date":"2014-07-30T08:00:31","date_gmt":"2014-07-30T06:00:31","guid":{"rendered":"http:\/\/192.168.20.3\/?p=19878"},"modified":"2024-12-13T12:08:56","modified_gmt":"2024-12-13T11:08:56","slug":"que-es-big-data-analytics-2","status":"publish","type":"post","link":"https:\/\/orekait.com\/es\/que-es-big-data-analytics-2\/","title":{"rendered":"\u00bfQu\u00e9 es Big Data y para qu\u00e9 sirve? (2\/3)<br><span class=\"font-300\">Configuraci\u00f3n<\/span>"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;section&#8221; _builder_version=&#8221;4.25.2&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row admin_label=&#8221;Imagen principal&#8221; _builder_version=&#8221;4.25.2&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image alt=&#8221;cloud-public&#8221; title_text=&#8221;SAP-PP-1&#8243; admin_label=&#8221;Imagen principal&#8221; module_class=&#8221;post-img&#8221; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;Cuerpo&#8221; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text content_last_edited=&#8221;off|desktop&#8221; admin_label=&#8221;Texto&#8221; _builder_version=&#8221;4.25.2&#8243; header_2_font_size=&#8221;24px&#8221; header_3_font_size=&#8221;20px&#8221; header_4_font_size=&#8221;17px&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; width=&#8221;%22671%22&#8243; height=&#8221;%22251%22&#8243; global_colors_info=&#8221;{}&#8221; content__hover_enabled=&#8221;off|hover&#8221;]<\/p>\n<p>Siguiendo con la serie de art\u00edculos (<a href=\"https:\/\/orekait.com\/blog\/que-es-big-data-analytics\/\">\u00abQu\u00e9 es el Big Data\u00bb 1\u00ba parte<\/a>,\u00a0<a href=\"https:\/\/orekait.com\/blog\/que-es-big-data-analytics-3\/\">\u00abQu\u00e9 es el Big Data 3\u00ba parte<\/a>) en la que explicamos\u00a0<strong>qu\u00e9 es Big Data y para qu\u00e9 sirve<\/strong>, en este segundo art\u00edculo hablamos de c\u00f3mo puedes beneficiarte de este concepto utilizando aplicativos del mundo SAP.<\/p>\n<h2><strong>\u00bfQu\u00e9 es Big Data y en qu\u00e9 te afecta?<\/strong><\/h2>\n<p>El verdadero problema que deriva del\u00a0<strong>concepto Big Data<\/strong>\u00a0no es el hecho de acumular grandes cantidades de datos, sino qu\u00e9 hacer con los datos y c\u00f3mo distinguir aqu\u00e9llos que nos aportan un valor. Desde el punto de vista de los desarrolladores de aplicativos el objetivo es extraer datos de cualquier fuente, separar aqu\u00e9llos que son relevantes y analizarlos para encontrar respuestas que permitan:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-19881 alignnone size-medium\" src=\"https:\/\/orekait.com\/wp-content\/uploads\/2014\/07\/que-es-big-data-y-para-que-sirve-2-300x189.jpg\" alt=\"\" width=\"300\" height=\"189\" srcset=\"https:\/\/orekait.com\/wp-content\/uploads\/2014\/07\/que-es-big-data-y-para-que-sirve-2-300x189.jpg 300w, https:\/\/orekait.com\/wp-content\/uploads\/2014\/07\/que-es-big-data-y-para-que-sirve-2-400x250.jpg 400w, https:\/\/orekait.com\/wp-content\/uploads\/2014\/07\/que-es-big-data-y-para-que-sirve-2.jpg 450w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>&nbsp;<\/p>\n<ol>\n<li><strong>Reducir costes<\/strong>\u00a0de procesos empresariales u organizativos.<\/li>\n<li><strong>Disminuir tiempos<\/strong>\u00a0de procesos empresariales u organizativos.<\/li>\n<li><strong>Desarrollar nuevos productos<\/strong>\u00a0que encajen con lo que el mercado demanda y optimizar la oferta de los que ya est\u00e1n desarrollados.<\/li>\n<li><strong>Predecir cambios<\/strong>\u00a0en el contexto de negocio y afinar en la toma de decisiones.<\/li>\n<\/ol>\n<h2><strong>Big Data en el mundo SAP: HANA<\/strong><\/h2>\n<p>Vamos a concretar un poco m\u00e1s y vamos a ver\u00a0<strong>qu\u00e9 es Big Data<\/strong>\u00a0en lo que al\u00a0<strong>mundo de aplicativos SAP<\/strong>\u00a0se refiere. La potencia de an\u00e1lisis de las herramientas\u00a0<strong>SAP Business Intelligence<\/strong>\u00a0alimentadas por\u00a0<strong>HANA<\/strong>\u00a0nos brinda las siguientes posibilidades:<\/p>\n<ul>\n<li>Determinar la causa de errores, defectos y problemas en casi tiempo real, con la posibilidad de ahorro en costes de correctivos y troubleshooting que esto supone.<\/li>\n<li>Optimizar rutas de env\u00edo en tiempo real para la flota de transporte, con el ahorro en tiempos, combustible y mejora en servicio al cliente que ello supone.<\/li>\n<li>Capacidad de analizar millones de KPIs (Indicadores de Negocio) para poder definir precios de producto que nos permiten maximizar el beneficio y reducir inventarios.<\/li>\n<li>Crear cupones de descuento y promociones a medida en los puntos de venta de empresas de retail en funci\u00f3n del historial de compras de cada cliente.<\/li>\n<li>Enviar recomendaciones y ofertas a medida a los dispositivos m\u00f3viles de clientes que est\u00e9n en el \u00e1rea en que dichas promociones est\u00e1n teniendo lugar.<\/li>\n<li>Recalcular dossiers de valoraci\u00f3n de riesgos en minutos.<\/li>\n<li>Identificar y aislar a los clientes que m\u00e1s valor aportan a la empresa para ofrecerles un servicio y trato acorde con su fidelidad.<\/li>\n<li>Servirse de\u00a0<strong><em>Data-Mining<\/em><\/strong>\u00a0y de la capacidad para monitorizar el\u00a0<a title=\"Big Data en el mundo SAP: qu\u00e9 es el clickstream\" href=\"https:\/\/en.wikipedia.org\/wiki\/Clickstream\" target=\"_blank\" rel=\"noopener\">clickstream<\/a>\u00a0de los usuarios para prevenir y detectar comportamientos fraudulentos.<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;M\u00e1s informaci\u00f3n&#8221; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"morado\">M\u00e1s informaci\u00f3n:<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/orekait.com\/es\/area-analitica-negocio&#8221; button_text=&#8221;M\u00e1s informaci\u00f3n&#8221; module_class=&#8221;entrada-btn&#8221; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_color=&#8221;#8156EA&#8221; button_bg_color=&#8221;RGBA(255,255,255,0)&#8221; button_border_color=&#8221;#8156EA&#8221; button_border_radius=&#8221;30px&#8221; button_font=&#8221;Plus Jakarta Sans|600|||||||&#8221; button_icon=&#8221;&#x24;||divi||400&#8243; 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_module_preset=&#8221;default&#8221; background_color=&#8221;#f7f7f7&#8243; width=&#8221;100%&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_divider show_divider=&#8221;off&#8221; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; custom_margin=&#8221;||40px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_heading title=&#8221;Quizas te pueda interesar&#8221; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h2&#8243; title_text_align=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_divider show_divider=&#8221;off&#8221; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||30px||false|false&#8221; 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