{"id":16847,"date":"2024-10-28T12:48:06","date_gmt":"2024-10-28T11:48:06","guid":{"rendered":"http:\/\/192.168.20.3\/?page_id=16847"},"modified":"2025-09-23T10:21:21","modified_gmt":"2025-09-23T08:21:21","slug":"area-analitica-negocio","status":"publish","type":"page","link":"https:\/\/orekait.com\/es\/area-analitica-negocio\/","title":{"rendered":"\u00c1rea de conocimiento &#8211; Anal\u00edtica de negocio"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;https:\/\/orekait.com\/wp-content\/uploads\/2024\/11\/Anali\u0301tica-de-negocio.png&#8221; background_position=&#8221;bottom_center&#8221; min_height=&#8221;250px&#8221; custom_padding=&#8221;4%||4%||true|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Slide inicial&#8221; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; 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border_color_all=&#8221;#060657&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#060657&#8243; background_image=&#8221;https:\/\/orekait.com\/wp-content\/uploads\/2024\/10\/Fondo-contacto.png&#8221; custom_padding=&#8221;8%|8%|8%|8%|true|true&#8221; custom_padding_tablet=&#8221;|4%||4%|true|true&#8221; custom_padding_phone=&#8221;|6%||6%|true|true&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; border_radii=&#8221;on|15px|15px|15px|15px&#8221; border_width_all=&#8221;1px&#8221; border_color_all=&#8221;#060657&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;\u00c1REA DE CONOCIMIENTO&#8221; module_class=&#8221;area-conocimiento&#8221; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; title_font=&#8221;|300|||||||&#8221; title_text_align=&#8221;center&#8221; title_text_color=&#8221;#ffffff&#8221; title_font_size=&#8221;25px&#8221; 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button_text=&#8221;Ver soluciones para anal\u00edtica de negocio&#8221; button_alignment=&#8221;center&#8221; module_class=&#8221;btn-flecha white&#8221; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;16px&#8221; button_text_color=&#8221;#ffffff&#8221; button_bg_color=&#8221;RGBA(255,255,255,0)&#8221; button_border_color=&#8221;#CD0B79&#8243; button_border_radius=&#8221;50px&#8221; button_icon=&#8221;&#x24;||divi||400&#8243; button_icon_color=&#8221;#CD0B79&#8243; button_on_hover=&#8221;off&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;left&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; admin_label=&#8221;Texto y  foto&#8221; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||20px||false|false&#8221; custom_padding_tablet=&#8221;||0px||false|false&#8221; custom_padding_phone=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|||5%|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|||2%|false|false&#8221; border_width_all=&#8221;0px&#8221; border_width_left=&#8221;6px&#8221; border_color_left=&#8221;#8156EA&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"f-36\">Mediante el uso de t\u00e9cnicas avanzadas de an\u00e1lisis, como miner\u00eda de datos, modelado predictivo y estad\u00edsticas, se extrae conocimiento clave para descubrir y comprender patrones, identificar tendencias y pronosticar resultados futuros. <\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Esto <strong>permite a las empresas tomar decisiones informadas y oportunas<\/strong>, con el objetivo de alcanzar objetivos estrat\u00e9gicos.<\/p>\n<p>La <strong>medici\u00f3n del desempe\u00f1o se logra a trav\u00e9s de indicadores clave de rendimiento (KPIs)<\/strong>. Estos KPIs son m\u00e9tricas cuidadosamente seleccionadas que representan los aspectos m\u00e1s importantes del negocio y se utilizan para evaluar su rendimiento en relaci\u00f3n con los objetivos establecidos.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;https:\/\/orekait.com\/wp-content\/uploads\/2025\/02\/analytics-orekait.png&#8221; custom_padding=&#8221;12%||12%||true|false&#8221; custom_padding_tablet=&#8221;20%||20%||true|false&#8221; custom_padding_phone=&#8221;20%||20%||true|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; background_last_edited=&#8221;on|desktop&#8221; border_radii=&#8221;off|15px|||15px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Informacion adicional&#8221; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;20px||||false|false&#8221; custom_margin_tablet=&#8221;0px||||false|false&#8221; custom_margin_phone=&#8221;0px||||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;0px||30px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; width_tablet=&#8221;90%&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>La ventaja competitiva es otro aspecto crucial que impulsa el enfoque en la anal\u00edtica de negocio. En un entorno empresarial altamente competitivo, la capacidad de aprovechar los datos para tomar decisiones fundamentadas puede marcar la diferencia entre el \u00e9xito y el fracaso.<\/p>\n<p>Al utilizar la anal\u00edtica de negocio de manera efectiva, las organizaciones pueden descubrir informaci\u00f3n valiosa sobre sus clientes, competidores y mercado en general, lo que les brinda una ventaja competitiva significativa.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Adem\u00e1s, <strong>el enfoque Data-driven es una filosof\u00eda fundamental en el \u00e1rea de anal\u00edtica de negocio<\/strong>. Se trata de tomar decisiones respaldadas por evidencia y an\u00e1lisis en lugar de depender \u00fanicamente de la intuici\u00f3n o la experiencia subjetiva.<\/p>\n<p><span data-teams=\"true\">Para ello, SAP ha unificado sus soluciones de anal\u00edtica bajo un nuevo producto llamado SAP Business Data Cloud que permitir\u00e1 acceder al dato de nuestra empresa en tiempo real, integrarlo, gestionarlo, analizarlo y enriquecerlo mediante IA para mejorar la toma de decisiones de nuestra empresa y convertirla en una empresa Data-Driven.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;-20px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Al basar las decisiones en datos concretos, las organizaciones pueden minimizar el riesgo y maximizar las oportunidades, optimizando as\u00ed su desempe\u00f1o y alcanzando resultados s\u00f3lidos y sostenibles.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; 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