{"id":30026,"date":"2024-10-28T12:48:06","date_gmt":"2024-10-28T11:48:06","guid":{"rendered":"http:\/\/192.168.20.3\/area-of-expertise-business-analytics\/"},"modified":"2025-09-23T10:14:51","modified_gmt":"2025-09-23T08:14:51","slug":"area-of-expertise-business-analytics","status":"publish","type":"page","link":"https:\/\/orekait.com\/en\/area-of-expertise-business-analytics\/","title":{"rendered":"Area of expertise &#8211; Business analytics"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;https:\/\/orekait.com\/wp-content\/uploads\/2024\/11\/Anali\u0301tica-de-negocio.png&#8221; background_position=&#8221;bottom_center&#8221; min_height=&#8221;250px&#8221; custom_padding=&#8221;4%||4%||true|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Slide inicial&#8221; _builder_version=&#8221;4.25.2&#8243; 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border_radii=&#8221;on|15px|15px|15px|15px&#8221; border_color_all=&#8221;#060657&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#060657&#8243; background_image=&#8221;https:\/\/orekait.com\/wp-content\/uploads\/2024\/10\/Fondo-contacto.png&#8221; custom_padding=&#8221;8%|8%|8%|8%|true|true&#8221; custom_padding_tablet=&#8221;|4%||4%|true|true&#8221; custom_padding_phone=&#8221;|6%||6%|true|true&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; border_radii=&#8221;on|15px|15px|15px|15px&#8221; border_width_all=&#8221;1px&#8221; border_color_all=&#8221;#060657&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;AREA OF EXPERTISE&#8221; module_class=&#8221;area-conocimiento&#8221; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; title_font=&#8221;|300|||||||&#8221; title_text_align=&#8221;center&#8221; title_text_color=&#8221;#ffffff&#8221; title_font_size=&#8221;25px&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_heading title=&#8221;Business analytics&#8221; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; title_text_align=&#8221;center&#8221; title_text_color=&#8221;#ffffff&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_divider show_divider=&#8221;off&#8221; admin_label=&#8221;Separador&#8221; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;20px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; text_orientation=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"white\">Business analytics seeks to improve performance by making strategic, tactical and operational decisions through a data-driven approach that optimises resources, identifies trends and anticipates opportunities and risks.<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;#productos&#8221; button_text=&#8221;View business analytics solutions&#8221; button_alignment=&#8221;center&#8221; module_class=&#8221;btn-flecha white&#8221; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;16px&#8221; button_text_color=&#8221;#ffffff&#8221; button_bg_color=&#8221;RGBA(255,255,255,0)&#8221; button_border_color=&#8221;#CD0B79&#8243; button_border_radius=&#8221;50px&#8221; button_icon=&#8221;&#x24;||divi||400&#8243; button_icon_color=&#8221;#CD0B79&#8243; button_on_hover=&#8221;off&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;left&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; admin_label=&#8221;Texto y  foto&#8221; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||20px||false|false&#8221; custom_padding_tablet=&#8221;||0px||false|false&#8221; custom_padding_phone=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|||5%|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|||2%|false|false&#8221; border_width_all=&#8221;0px&#8221; border_width_left=&#8221;6px&#8221; border_color_left=&#8221;#8156EA&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"f-36\">Key insights are extracted by means of advanced analytical techniques, such as data mining, predictive modelling and statistics, with the aim of learning about and understanding patterns, identifying trends and predicting future outcomes. <\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>This <strong>enables companies to make informed and timely decisions<\/strong> in order to achieve their strategic objectives.<\/p>\n<p><strong>Performance is measured through key performance indicators (KPIs).<\/strong> KPIs are carefully selected metrics that represent the most important aspects of a business, and they are used to assess its performance against set targets. <\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;https:\/\/orekait.com\/wp-content\/uploads\/2025\/02\/analytics-orekait.png&#8221; custom_padding=&#8221;12%||12%||true|false&#8221; custom_padding_tablet=&#8221;20%||20%||true|false&#8221; custom_padding_phone=&#8221;20%||20%||true|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; background_last_edited=&#8221;on|desktop&#8221; border_radii=&#8221;off|15px|||15px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Informacion adicional&#8221; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;20px||||false|false&#8221; custom_margin_tablet=&#8221;0px||||false|false&#8221; custom_margin_phone=&#8221;0px||||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;0px||30px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; width_tablet=&#8221;90%&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Competitive advantage is another crucial aspect of business analytics. In a highly competitive business environment, the ability to leverage data to make informed decisions can mark the difference between success and failure. <\/p>\n<p>By using business analytics effectively, organisations can uncover valuable information about their customers, competitors and the wider market, providing them with a significant competitive advantage.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>In addition, <strong>the data-driven approach is a fundamental philosophy in business analytics. <\/strong> It is based on making decisions backed by evidence and analysis rather than relying solely on intuition or subjective experience. <\/p>\n<p><span data-teams=\"true\">To this end, SAP has unified its analytics solutions under a new product called SAP Business Data Cloud, which will enable real-time access to our company&#8217;s data, integrating, managing, analyzing, and enriching it using AI to improve our company&#8217;s decision-making and turn it into a Data-Driven enterprise.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;-20px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>By basing decisions on hard data, organisations can minimise risk and maximise opportunities, thereby optimising their performance and achieving strong and sustainable results.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;certificados&#8221; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Texto&#8221; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; header_text_align=&#8221;center&#8221; text_orientation=&#8221;center&#8221; width=&#8221;100%&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 class=\"size-36\" style=\"text-align: center;\">Certifications<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; module_class=&#8221;certificaciones&#8221; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;10px||10px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;30px||30px||true|false&#8221; animation_style=&#8221;fade&#8221; hover_enabled=&#8221;0&#8243; border_width_bottom=&#8221;3px&#8221; border_color_bottom=&#8221;#CD0B79&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>C_SAC \u00b7 Data Analyst &#8211; SAP Analytics Cloud<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;30px||30px||true|false&#8221; animation_style=&#8221;fade&#8221; border_width_bottom=&#8221;3px&#8221; border_color_bottom=&#8221;#CD0B79&#8243; global_colors_info=&#8221;{}&#8221;]C_SACS \u00b7 SAP Certified Application Associate &#8211; <br \/>SAP Analytics Cloud Story Design[\/et_pb_text][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;||0px||false|false&#8221; 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